Job Description
Job description
What does a Copywriter do?
A Copywriter creates engaging content that is disseminated across various channels. These channels may include print, television, digital, and/or social. Copywriters produce error-free content and have the skills and attention-to-detail to edit their own work. A Copywriter will often balance many projects at once and seamlessly contribute to multiple aspects of the companys marketing mix.
Responsibilities
- Write high-engagement social media content that reflects our brand's voice
- The content has to be precise, attractive copy with a distinct voice
- Should conduct high-quality research and interviews
- Interpret copywriting briefs to understand the project requirement
- Collaborate with designers, PR, and other professionals on large- and small-scale marketing projects (e.g. email campaigns and landing pages)
- Edit and proofread copy as needed
- Use SEO principles to maximize copy’s reach
- Should be able to produce error-free content that adheres to the company’s style guidelines.
- Interpret creative direction and adapt points from creative briefs into persuasive copy concepts
- Should be able to manage multiple projects simultaneously in the given deadline.
Requirements
- Proven experience of 5-7 years as a copywriter or related role
- Knowledge of online content strategy and creation
- Excellent writing, editing, and proofreading skills
- Should be based out in Bangalore and work from the home option will not be applicable.
- Strong research skills
- Creativity
- Collaborative spirit
- Proficiency with Microsoft Office software, including Word, Excel, PowerPoint, Communicator, and Outlook
- Experience in producing copy for digital, print, and broadcast channels
- Excellent time-management and organizational skills
- BSc/BA in marketing, English, journalism, or related field
- Advertising agency experience preferred roles
RoleContent DeveloperIndustry TypeAdvertising, PR, MR, Event ManagementFunctional AreaJournalism, Editing, Content
Employment TypeFull Time, Permanent
Role CategoryContent Development
Education
UG :B.A in English