Job Description
Telstra is Australia’s leading telecommunications and technology company, with operations in more than 20 countries, including in India where we’ve launched our new Innovation and Capability Centre (ICC) in Bangalore.
We’re combining innovation, automation and technology to solve the world’s biggest technological challenges in areas such as Internet of Things (IoT), 5G, Artificial Intelligence (AI), Machine Learning, and more. Join us on this exciting journey, and together, we’ll reimagine the future.
About the role:
The Digital Content Writer will play a foundational role in the Learning and Development Strategy by bringing to life My Trailhead, content - in creative and engaging ways - for users to engage with and learn the Salesforce platform. This will support the enablement and adoption of our digital tools across Telstra Enterprise. The role will also provide digital first content development, technical orientation and user perspective to online products, services, communities by guiding and ensuring consistency throughout the site with respect to Telstra's Brand and quality reputational standards.
Key responsibilities:
- Work closely with the wider Digital Content team to produce copy for thought leadership, customer facing programs and new product launches whilst continually improving copy for our for our in-market offerings.
- Engage with agency partners / internal designers to ensure copy and design work together, consistently across the campaign / project and adhere to brand guidelines to get the maximum impact.
- Ability to apply Search Engine Optimisation principles and keyword integration to test/learn and make changes that result in measurable improvements to the performance of website pages.
- Work with content specialists and a variety of internal stakeholders in cross functional teams to write across a range of customer-facing content forms including thought leadership, blogs, case studies, presentations, eBooks, data sheets and brochures
- Responsible for the overall development of technical and editorial content and message portrayed across Telstra's digital channels in execution of the company's digital strategy
- Work with cross-functional team members to develop and implement an integrated content strategy.
- Repurpose successful content in new ways suggesting ways to maximise reach of existing assets
To be successful in the role, you’ll need:
- 7+ years Copywriting experience for telecommunications and/or technology companies gained directly within an enterprise or agency context.
- Strong communication (written, verbal) and presentation abilities to articulate technical concepts with both technical and non-technical partners at various levels
- Strong knowledge of the product offerings in telecommunications and/or technology companies such network, cloud, unified communications, security and mobility.
- Hands on experience in Trailhead or Salesforce platform is preferred.
- Solid experience in translating content from technical to sales
- Strong background in working in technical system translating to users
- Prior experience working in telecommunications or IT
- Hands on experience working with MS Office tools (Word and Powerpoint), Adobe illustrator and Adobe Photoshop
- Collaborative across different teams globally
- Keen attention to details
- Able to deliver to timelines that have been committed to
- Ability to work independently and manage multiple priorities
Why join us?
Alongside your work on leading edge projects, working with us means you'll have access to company perks and benefits that'll reward you for the great work you do.
We’re growing, fast, and for you that means many exciting opportunities to develop your career with us at Telstra.
Interested? Apply now!
If you're excited about the opportunity to be part of a team, committed to delivering amazing experiences for our customers – your next step is to apply! Telstra is an equal opportunity employer and we value diversity. We’re also committed to flexibility – giving you more choice in how you manage your work and life commitments. To learn more, visit tel.st/allrolesflex