July 23, 2020
Roles and Responsibilities
Social Media Marketing & Google Adwords:
Keyword grouping, Ad grouping, Campaigns setup, Ad copy creation.
Landing page briefs & banner suggestions.
Manage Display ads, Campaigns, social media campaigns & Google Analytics.
Pay per click account management on Google Ad Words with campaign optimization as per CTR (Click through rate) & CPL (Cost per lead) goals.
Optimization of the keyword bids, budget monitoring, Ad copy optimization, search query analysis, negative keyword identification to attain top position on SERP.
Email Marketing • Performing day-to-day email marketing activities including, but not limited to, email campaign set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns.
Google My Business: • Maintain the GMB accounts location wise and as per plan update and maintain postings to ensure higher organic result listings
SEO & Performance Measurement:
1) Carry out activities to ensure Search Engine Optimization
2) Google Analytics Report Analysis and Review tweak marketing campaigns and incorporate changes in the product/platform and suggesting the same to senior management
3) Using KPI’s and measurable metrics, create segmentation strategies, A/B testing of subject lines, content, images and offers which will drive higher open and click-through rates
Desired Candidate Profile
Preferred Professional Digital marketing course from a reputed institute
6 months to 2 years hands on experience in Digital/ Social media marketing
Preference for candidate who can join immediately
Key Learner • High level of Focus and Concentration towards goals and targets set • Winning Attitude with 'Never Say Die spirit' • Problem Solving Skills
Passion for work • Good Communication skills • Data Analysis • Good Knowledge of overall Social Media and Digital space
Perks and Benefits
Fixed Salary & You Will Exposure of working on 360 Degree Digital Marketing.
Salary: INR 1,50,000 - 2,50,000 PA.
Role Category:Online/Digital Marketing
Role:Social Media Marketing Manager
Employment Type:Full Time, Permanent
Offered Pay AmountPay Amount : Rs.
number of openings :1
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