Job Description
We are looking for an outstanding Digital Marketing Expert for our office in Guwahati. Responsibilities include:
- Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition
- Plans and executes all web, SEO, SEM, database marketing, email, social media, and display advertising campaigns
- Designs, builds and maintains our social media presence
- Paid budget management for both internals and clients
- Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)
- Identifies trends and insights, and optimizes spend and performance based on the insight.
- Brainstorms new and creative growth strategies through digital marketing
- Plans, executes and measures experiments and conversion tests
- Collaborates with internal teams to create landing pages and optimize user experience
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Identifies critical conversion points and drop off points and optimizes user funnels
- Complete digital marketing department operational requirements by scheduling and assigning employees and following up on work results
Required Skills:
- Good knowledge of SEO and SEM
- Expertise on Web Analytic Tools like Google Analysis, adobe Analytics, Salesforce Analytics and Sentiment Analysis Tools and Leverage the same to deliver Insights and Value to the Client
- Very strong knowledge of campaign management platforms
- Expertise of Data Analytics is an added advantage
- Strong concepts of Marketing Management
Qualification and Experience:
Bachelors or Master’s Degree with relevant experience of minimum 5 years
No Freelancing. Freshers no need to apply
Job Type: Full-time
Salary: ₹350,000.00 - ₹450,000.00 per year
Experience:
- work: 5 years (Preferred)
- total work: 5 years (Required)
- Digital Marketing: 5 years (Preferred)
Education:
Digital Marketing Experience:
- Social Media Marketing (Preferred)
- SEM (Preferred)
- Google Adwords (Preferred)
- SEO Marketing (Preferred)