Gurgaon
September 17, 2020
Do you enjoy marketing SaaS software which is simple and delightful to use? Are you comfortable working in a small team with a lot of ownership and accountability? # Responsibilities - Responsible for end-to-end Marketing activities of GaragePlug - Establish and execute the outbound marketing as a channel - Responsible to identify the right data channels & scraping tools to increase Tofu - Expert in SEM to run Facebook, Instagram and Google Ads - Explore new acquisition funnels across platforms, devices and content to reduce cost per lead and overall cost per acquisition. - Own the data analysis, reporting and dashboarding for the vertical and continuously optimize the marketing spends. - Define requirements, tasks, and resources associated with SEO & ASO strategy (both off-page & on-page with keywords strategy) - Keep pace with SEO, search engine, social media and internet marketing industry trends and development. - Keywords research (Negative keywords implementation) Plan & execute digital strategies across various channels like SEO, SEM, Display, Social, Affiliates, Content partnerships with a clear focus on maximising online visibility with increased traffic and conversions - Content Writing : Oral and Writing - Have a thorough knowledge of search ranking factors and critical updates. - SEM Strategy, Planning and Execution. - Work closely with founders. - Should be able to work with freelance designers and SEO agencies - Translate a strategic marketing plan into actionable quarterly targets and initiatives, keeping team and budget on schedule. - Own the brand and its online reputation on all platforms # WHAT YOU WILL BE DOING ### **Within 1st month** - Learn all aspects of products and values for each of the product modules. - Understand the customer persona's - Have a one-on-one with each founder to understand the key values product brings in - Understand and take over the current marketing activities - Understand the OKR from the marketing function - Prepare a detailed plan for a quarter and an overall annual plan for marketing efforts ### After 1st **month** - Get started with the real work and execution - Working towards achieving the monthly MQL targets - Work closely with the sales team to tune the lead quality - Experiment with new possible channels # **WHAT AN IDEAL CANDIDATE WOULD LOOK LIKE** - 3+ years of digital marketing and product growth experience - You are 100% data-driven. - You understand and love Content. Have deep knowledge and experience of content marketing and can build and execute the content strategy from scratch. - Excellent communication skills (verbal, written) - Deep knowledge of social media management tools, and social media strategy (to understand our customers- goals and needs) - Experience with SaaS analytics and event-tracking tools ( Google Analytics, appsflyer etc) - Copywriting (product marketing (describing the product, features, benefits), marketing emails) - Deep familiarity with A/B and multivariate experiments - Strong analytical skills and experience generating reports - Landing page layout/copy (part of A/B tests) - Extremely detail- and quality-oriented - Self-motivated, experienced in working in a high-growth SaaS startup - smart enough to pickup tools like canva, gif and video editing tools etc # **WHY JOIN US** - **Freedom & Responsibility:** If you are a person who wants to take up challenging work & push your boundaries with no one monitoring you, then this is the right place for you. There are no hierarchies. No managers to please. - **Great Salary & Equity:** For our top performers and leaders, we grant stock options. As GaragePlug continues to grow, you’ll have a real opportunity to create wealth for yourself and your family. We pay great salaries too! - **Transparency:** If you ever wanted to know what it’s like to be on an entrepreneurial journey, then working with GaragePlug gives you that opportunity to experience it all first hand.
Offered Pay Amount
Pay Amount : Rs.Industry
Digital Marketingnumber of openings :
2Qualification :
SEM Strategy, Planning and Execution.Job Location