Job Description
TeraBlock is a Cryptocurrency Financial Platform enabling users to buy, sell, hold, exchange and manage their cryptocurrency portfolio powered by the TeraBlock Token (TBC). With advanced machine learning algorithm capabilities for trading, TeraBlock aims to simplify the way users trade crypto. For more advanced users, TeraBlock offers the automated portfolio trading tool. Users are able to set their own strategies, choosing from a list of predefined options or defining their own custom strategy. Once selected, users can see the backtest of their strategy with the click of a button.
About the Role:
The person in this role must have an analytical, data-driven mindset and thrive in a high-velocity environment. You will be responsible for developing a deep understanding of our products and target audiences, then using that knowledge to drive optimal results. You will be a champion of this thinking across the marketing and broader organization!
This position within the Marketing Team for a Digital Marketing Manager that reports directly to the Management Team of TeraBlock. You will be responsible for bringing new ideas to the team, witty marketing ideas, developing our social media content strategy and broadcasting our content/updates/promotions to our growing community on our social channels.
You will have a proven experience in participating and/ or building online crypto communities through the promotion of fintech/crypto apps/products/services across multiple channels.
Responsibilities:
- Manage and maintain TeraBlocks online social media profiles and presence
- Conceive and execute marketing campaigns that drive awareness of TeraBlock on our social media channels.
- Know and be ready to share the results and key metrics with the team and across the organization on a regular basis.
- Work closely with product, product marketing and PR to ensure a consistent and effective strategy across platforms.
- Research Identify and Track competitors content strategy, ways they are growing their following and how they engage with their audience.
- Research, Design, and deliver hyper-relevant daily content to deliver across our various platforms.
- Provide weekly feedback to the team for suggestions to improve the reach, conversion, and acquisition of new users.
- Develop, monitor and market giveaway promotions
- Stay on top of crypto trends & news to develop our content and outreach strategies.
Requirements:
- Have extensive experience in digital marketing, product marketing and outreach to users of digital offerings. Ideally, marketer has worked across several of the disciplines of marketing: communicating offerings, promotions, social media channel development, digital advertising, etc.
- Have a deep desire to learn about our brand and offerings and the crypto/blockchain space in general so you can understand and communicate through our marketing the importance and brand value of TeraBlock Exchange and future offerings.
- Previous experience and relevant knowledge of growth hacking strategies to grow an online following, social growth, website traffic, and other user acquisition tactics.
- Proven skills in project management, planning and delegation with internal and external team members.
- Familiarity with Facebook, Twitter, Instagram, YouTube, and LinkedIn,
- Ability to Plan, Schedule, and Report on a week of social media content in advance.
- Strong Crypto Knowledge
- Following UK working hours (flexibility available for right applicants)
- Strong understanding of marketing technologies, process, and best practices.
- Act as a self-motivated driver and leader, who can work autonomously
- Have 6+ years of digital marketing experience in a fast-paced, early-stage environment, with a proven track record of growing awareness, increasing engagement and driving growth