Job Description
The ideal candidate will be a creative and analytical thinker. They should have the ability to create email and SMS communications based on the context and audience. They should be familiar with execution of email campaigns.
Responsibilities
- Create marketing campaign assets including email drips, sms communication, blogs etc
- Identify target audiences, objectives and desired outcomes of marketing campaigns
- Execute email campaigns for the identified target audience(s)
- Critically analyze the campaign results and draw insights from the same (open rates, click rates, result rate, their relationship etc)
Qualifications
- Bachelor's degree in marketing or related field along with 2 - 3 years of relevant experience
- Strong analytical, communication, time-management and creativity skills
- Intermediate to advanced excel skills
- Familiarity with Tableau/Python, HTML & CSS would be an added advantage