Identify Account optimization and growth opportunities
Execute tests, collect and analyze data, identify trends, and insights to achieve profitable growth
Data analysis reporting to ensure accurate account spend, and monitor/improve campaign performance.
Work closely with our business partners to identify and push products/categories
Be a digital brand gatekeeper to ensure brand equity is consistent and maintained across all campaign touchpoints
Help developing data-driven testing plans for audiences, ad copy, keywords and A/B landing page tests, in order to achieve and exceed performance targets