Develop, optimize, test, and maintain paid social advertising campaigns.
Understand organization goals and how to maximize those measures of success through tactical strategies, technologies, and analysis of data.
Create and deliver effective media plan details for paid social advertising campaign efforts.
Set-up promoted paid social posts, including coordination of assets between creative team, copywriting team, client services team, and client partners.
Brainstorm and research targeting and copy ideas for specific campaigns.
Helping with pixel set-ups and any other ad account related issues.
Experience with Google Tag Manager, Google Analytics and Google Data Studio are a plus.
Ability to provide monthly reporting on all social media programs and platforms with strong documentation skills.
This person can take direction well, take ownership of their body of work, and be accountable for any and all executional aspects that fall within their realm. This person has an extremely high attention to detail, as the majority of their role lies in outward execution – making the work for our clients consumer-facing in multiple ways.