Job Description
ABOUT THE ROLE
We are looking for an analytically growth oriented Growth Hacker, aka Growth Marketer to join our team and take on full responsibility for driving top of the funnel growth by bringing innovative ideas and marketing campaigns that drive business objectives. Most importantly someone who is relentless in pursuit of growth.
RESPONSIBILITIES
- Test and optimise marketing tactics for customer acquisition (e.g. paid ads, direct mails, gated content) and conversion rate optimisation.
- Generate organic traffic.
- Identify areas for growth (content, design, social media, seo etc.)
- Conduct and present competitive analyses and market research
- Analyse, recommend and lead the implementation of marketing initiatives
- Keep abreast with the latest trends and changes in UI/UX and digital marketing
- Work with engineering teams through design, testing, and product release.
- Plan and execute marketing campaigns for brand building and traffic generation utilizing various marketing channels such as digital marketing, search engine marketing, content marketing, social media, conferences & other related programs.
- Choose the best mediums to deliver each content and execute to attain maximum impact.
- Driving traffic to websites, landing pages, social media, apps.
- Understanding conversion rate optimization (CRO) principles and hacks and being able to apply CRO hacks to any businesses.
- Scaling and Automating the growth processes.
- Identify industry trends and insights
- Keep innovating for new marketing channels/methods.
- Analyze and derive inferences for meeting set ROI and KPIs.
- Bringing traditional and creative ideas how to grow those KPIs. A/B testing those ideas.
REQUIREMENTS
- Previous working experience as a Marketing Growth Hacker for minimum 3 years.
- Experience in mobile app growth.
- In depth knowledge and experience in generating organic traffic.
- In depth knowledge and experience in implementing end to end SEO stratergy and key algorithm updates.
- Experience in different campaigns, types of marketing and being able to create viral growth.
- Hands on experience with data analytics, A/B testing & is tools and multivariate experiments.
- Domain expertise in UI/UX best practices.
- Having experience with growth hackings tools
- Excellent knowledge of various growth channels, strategies, and tools.
- Knowledge about both inbound and outbound marketing.
- A data-driven approach to marketing. Strong familiarity with analytics tools such as Amplitude, Mixpanel, Hotjar, Google Analytics
- Willing to learn and having a startup mindset.
- Ability to strategize and create content relevant to a specific audience.
- Able to ramp up quickly on new technologies, Self-directed and operates with urgency, focus, and discipline.
- Must demonstrate strategic thinking and thought leadership, as well as ability to lead initiatives through implementation.
- A track record of success in the design and execution of cross functional projects
- Applicable knowledge of content writing, designing and distribution
- Good knowledge of English (written and oral) and good communication skills with good interpersonal skills.
- Strong writing skills and ability to present concepts verbally.
- Experience in optimizing landing pages and user funnels
Great to Have
- Experience as a Growth Hacker in the mobile gaming industry.