Job Description
Roles and Responsibilities
- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Provide creative ideas for content marketing and update website
- Collaborate with designers to improve user experience
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Acquire insight in online marketing trends and keep strategies up to date
Desired Candidate Profile
- MBA, B.A or M.A in Mass Com, BCA, MCA, B.Tech in CS, IT, ECE
- Must have completed training in Digital Marketing if he or she is a fresher
- Have knowledge in content marketing (For exp)
- Experience 0-2 year
- Can work in a team
- Must be from Kolkata or willing to relocate in Kolkata