Mumbai
July 01, 2020
Essential Attributes
• Good understanding of the top B2B segments like BFSI, IT/ITES, Mfg etc
• Proven experience in identifying target audiences and in creatively devising and leading marketing campaigns that attract new customers
• Experience with online marketing, including social media and content marketing
• Experience in driving Advertising campaigns in B2B Segment
• Excellent communication skills
• Proven track record using data-driven insights to build customer-backward strategies
• Good analytical skills and ability to analyze and synthesize data, interpret customer insights and turn them into marketing strategies and tactics
• Brand Management, Category Management Experience
Major Deliverables
• Driving generation of insights on region specific customer behavior through data analysis and mapping the customer journey working closely with Marketing Analytics and Business Intelligence teams
• Plan and ensure execution of the non-digital campaigns for the month aligned to overall campaign framework defined by National Market Manager.
• Design localised campaigns to generate incremental order book
• Creating and driving Cross Sell Marketing programs along with Market Manager to drive EPPC
• Develop and manage regional advertising campaigns, brand development and PR initiatives for achieving the marketing goals.
• Monitor and evaluate the campaign performance to further achieve the marketing goals
Offered Pay Amount
Pay Amount : Rs.Industry
Marketingnumber of openings :
1Qualification :
sales, marketingJob Location