July 09, 2020
Major Purpose of the Job: (Exactly spell out key deliveries/results expected from this job):
The jobholder shall be responsible for preparation of marketing mix, design and implementation of successful marketing strategies, scanning of market for identification & expansion into various therapies, identification of potential candidates whilst maximizing current portfolio in various stages through appropriate line extensions. The jobholder will support the business head in achieving the budgeted targets and market shares by sustaining high volume brands, developing a strong portfolio of second line brands ensuring higher evolution indices and profitability
Principal Tasks & Responsibilities: (Please write all the major jobs that the employee is required to carry out)
Development/ Usage of communication strategy & tools
Explore/ Identify potential market segments & new frontiers
Liaison with production & supply chain department to ensure availability of stocks as per billing plans
Training of sales force for implementation of promotional strategy, USPs etc
Interaction & Negotiation with customers directly through customer visits
Review on effectiveness of strategies, tools etc
Feedback from internal customers (employees, line managers etc.)
Interaction with colleagues (phone calls, personal interaction, meetings etc)
Travel to locations to oversee implementation of marketing programs
Key customer Development (CRM activities)
Formulation & Execution of Products/Therapies Promotion & Marketing Strategies & Budget:
Promotion Plans and Communication Strategies
STP for products and USP's
Campaigns
Design & development of literatures, brochures, clinical inputs, and other promo-tools with Studio, outside agencies, Consultants and vendors.
- Training & Development of new joinee and on the job training while in the field work
Field Work:
To oversee execution of products/therapy marketing strategies
Understand Competition, Clinical Trends
Meeting Selected KOLs Higher level of scientific communications on products FABs, understanding Customer preferences, views
Conferences Participation
Better Alignment of HO and Sales on Marketing Aspects
Required Candidate profile
Desired Qualification: MBA / PG Diploma in Marketing (full time) from reputed Institutes / PG in Pharma
Desired Experience: Should possess at least 3-6 years of overall experience in Pharmaceutical Industry in Sales & Marketing in large multispecialty divisions in MNC / premier Indian companies with good business volumes and various brands. The ideal candidate should have spent the last 5 years in Marketing of which the last 2-3 years ideally as part of product management team handling a team size of minimum 2 reports.
Role - Product/Brand Manager
Industry Type - Pharma, Biotech, Clinical Research
Functional Area - Marketing, Advertising, MR, PR, Media Planning
Employment Type - Full Time, Permanent
Role Category - Marketing
Education:
UG :Graduation Not Required, Any Graduate in Any Specialization
PG :Any Postgraduate in Any Specialization, Post Graduation Not Required
Doctorate :Any Doctorate in Any Specialization, Doctorate Not Required
Offered Pay Amount
Pay Amount : Rs.Industry
Othersnumber of openings :
5Qualification :
Job Location