Job Description
About Company:
We are a Multi-Product SaaS Platform, Markingo, and are building an all integrated solution serving various stake holders Marketing Agencies, Small & Medium Businesses(SMBs), Corporate Marketing Teams. Our solutions are integrated with IOT & Artificial Intelligence, making it a completely Smart Solution and are on path of Evolving the MarTech Ecosystem
What will you really do:
We are looking for an Entrepreneurial, Self-Starting, Ambitious person to join our growing team as a Business Partner in Leadership Position for Product Marketing. In the Role you will be our marketing ninja, you know what to tell the world about our software products and solutions to have the maximum impact. You will be a part of the core team and will be work closely with the engineering & product teams to translate complex technical concepts and features of our software products into inspiring product positioning, messaging, and value proposition.
In detail you will:
- Be responsible for setting, creation and execution of end-to-end marketing campaigns to position our products as solutions for our customers and partners worldwide.
- Put together and deliver the technical and business-level messaging, you will strategise, overview & Implement the go-to-market strategy, and you craft sales enablement plans for our product offerings.
- Partner with product development and engineering teams through the complete product development cycle to help create our communication strategies for our platform.
- Increase our solutions’ social, digital and events presence and visibility & be a spokesperson for the Company & Product where needed.
- Closely work with our marketing and business development team to craft and review marketing content and run dedicated marketing campaigns.
- Take care of the creative development and publication of a wide range of product related marketing material from writing blog posts, thought leadership pieces, case studies, conducting webinars to conveying our products specs to our customers and partners.
- Support our sales efforts by developing enabling collateral for all stages of the sales cycle, like slide decks, whitepapers, videos etc.
- Be responsible for our brand management and identity: you communicate and successfully position our efforts in the Markingo ecosystem. You also contribute towards building a strong brand with deep reach into our Products & Solutions.
- You analyse and report marketing KPIs to track impact, optimize and improve our positioning in the open source ecosystem and with B2B customers.
- Research our industry category and competitors to understand product differentiation and create content around it
- Measure performance of marketing initiatives (website traffic and lead generation) and report to executives on weekly basis
We would like to hear from you if:
- Experience: (Weightage: 40%)Have at least 1 year of experience in product marketing roles in the enterprise software (SaaS) space. Have a solid understanding of product marketing, inbound marketing, and content marketing. You are familiar with the process of product management and how product marketing fits into it. You have solid knowledge of marketing analytics, automation, and content creation tools. You are up-to-date with the latest trends and best practices in digital marketing.You must be technically fluent, you are comfortable dealing with technical information and can translate technical capabilities into customer benefits. You have proven ability to craft engaging content in excellent English, including blog posts, white-papers, slide decks, videos, etc.
- Attitude: (Weightage: 60%)We bank on candidates who would not only own & deliver, but display an ability to adapt, coupled with an acute sense of receptiveness in a dynamically evolving industry. If you are a Self-starter, have an entrepreneurial mind set, willing to take a plunge, work with a lean team, get your hand dirty by working on the ground,have a start-up mind-set and are a Team player we will welcome you with open arms!
Education: (Weightage: 0%) Formal Education Doesn’t Matter to us.
If you are someone who has the desire to do things yourself, be in the driving seat, and explore the path of entrepreneurship we would like to interact with you.
What you will find at Markingo:
- A Self-Funded bootstrapped Start-up on path of exponential growth targeting the Global Market, where you will not only be a part of the growth story, but you will be driving it.
- A Free &Entrepreneurial environment to work with a very young team, and opportunity to experiment, be agile and unlock your true potential.
- A people oriented team that strongly believes that every employee is an asset, whose professional and personal well being is also the priority. Markingo stands by its employees through difficult times and treats them as one big family.
- At Markingo, we do things differently. There is no corporate baloney and no old-fashioned hierarchy. Instead, we work as self-sufficient autonomous teams. Think of them like start- ups within a start-up that learn from each other. No micro-management, no hiding behind fancy job titles. And plenty of support from talented, super-smart colleagues from the company.
- Basic salary and generous stock option plan. We are going to be upfront – the way we work doesn’t suit everyone. But if freedom, autonomy, and life-affirming, head-scratching professional challenges rock your world, we could meet and explore the path further!!
Job Type: Full-time
Salary: ₹50,000.00 - ₹60,000.00 per month
Experience:
- Product Marketing: 2 years (Preferred)
Work Remotely:
- Temporarily due to COVID-19