Job Description
1. Product Marketing :
- Improve AIS product brand and awareness among the customers in the market with primary focus on vaue added products.
- Identification of new products / markets / segments and successfully implementing initiatives to reaching out to customers and markets.
- Analyzing the data and information state wise / area wise and taking counter active measures.
2.Product Development
- Conducting market study to understand gaps in product and create pipeline of new products for development
- Preparing marketing promotion plan for making the product acceptable in the market.
- Apportioning targets to zones and making the product acceptable in the market.
3.Forecasting & Planning
- Prepare forecasted sales plan for new and existing products
4.BTL/Promotions
- Plan for BTL & sales promotion activities and other activities .This activity is done along with BTL manager. Formualting schemes for dealers and retailers where applicable & not happening.
- Prepare SOP for meets and help team in conducting meets
5.Avalon initiatives
- Coordinating with Avalon for Dealer management initiatives and leveraging untapped potential
6.Marketing strategies and surveys
- Prepare and present marketing strategies (like GTM,PLC,Conflict Management, brand building etc)to seniors based on market study for strategic initiatives
- Conducting surveys(internal & external), analyzing & identifying potential market for product ,VAP & services
6. MIS
- Prepare presentations on regualr intervals for review of performance and sharing market information and trend. CDO's movement, conducting SNOP meetings
Required Candidate profile
Candidate should be in Product Management and Product Marketing both.
Role - Product/Brand Manager
Industry Type - Glass, Glassware
Functional Area - Marketing, Advertising, MR, PR, Media Planning
Employment Type - Full Time, Permanent
Role Category - Marketing
Education:
UG :Any Graduate in Any Specialization, Graduation Not Required
PG :Any Postgraduate in Any Specialization, Post Graduation Not Required
Doctorate :Any Doctorate in Any Specialization, Doctorate Not Required