December 03, 2020
Below is the gist of the Product Marketing opportunity:
1. Content Creation
- Go-to-Market Launch plans
- Website positioning/ messaging
- Blog posts
- E-books/Whitepapers/Playbooks
- Product Explainer Videos
- Success Stories/Case Studies/Testimonial Videos
- Press Releases
- Landing Page Content (Website/PPC)
2. Demand Generation through:
- Webinars
- Virtual Events
- Gated Assets
- ABM Campaigns
3. Sales Enablement
Experience working on/creating:
- Pitch Decks
- Competitive Analysis Decks
- Battle Cards
- Marketing Collateral (1 Pagers)
- Sales Training
- Win/Loss Analysis
4. Marketing Tools
- Google Analytics
- Hubspot/Any other CRM
- Salesforce
- Any other email marketing tools
5. Thought-leadership
- CXO Interviews
- Customer feedback sessions
- Representing company at events
- Podcasts/Any other relevant activation
Responsible for lead generation, website traffic, and SEO
Execute thought leadership projects through virtual events, joint webinars, podcasts and guest blogs
Undertake Competitive/Market Intelligence studies for competitor comparison, product positioning, content strategy, brand image, industry reports, total economic impact reports and business value reports
Responsible for website messaging and generated content for landing pages, ads (design & copy), blogs and whitepapers
Work closely with presales & sales for sales enablement: pitch decks, ROI reports, sales scripts, case studies, testimonials and sales playbooks
Own product adoption and user engagement executing end to end campaigns like Year in Reviews, milestone metrics, best practices, success stories, audits, in product notifications, alerts and so on.
Undertaken brand strategy and communication exercises
Offered Pay Amount
Pay Amount : Rs.Industry
Marketingnumber of openings :
1Qualification :
marketing, SalesJob Location