Job Description
Job Description:
Search Engine Marketing: Expertise of both organic and paid search engine optimization. Manage the
day-to-day search marketing activities including keyword research, on page optimization, content
syndication, site promotion, Ad Words campaign management.
- Deep understanding of google analytics is a must including setup and tag management.
- Ideal candidates have an understanding of website optimization strategies as well as how to set up and conduct A/B testing
- Should be able to manage all paid search campaigns on Google, Yahoo and Bing to maximize ROI, drive traffic, and customers.
- Recommend appropriate channel tactics, platforms, and partners
- Understands Goals and Objectives of Brand and build strategies
- Responsible for managing and implementing successful paid search campaigns, demonstrating revenue goals, efficiency and volume
- Responsible for the Ad Words budget allocation and planning
- Competitor research to support keyword research
- Work with Designers or Developers to optimize landing pages for optimum quality scores and create branding of banners, etc. for key data capture.
- Responsible for bid management, keyword research and specific people targeting. Optimize campaigns with text for ads, etc
Technical/Specific Experience:
- Experience with Google Display Network, including re marketing and contextual advertising.
- Experience with natural search planning and implementation.
- Sound SEO knowledge.
- Google Analytics and advanced Ad Words Editor knowledge.
- Deep experience using keyword research tools.
- Experience setting up and using Google Tag Manager.
- Must stay current and maintain industry knowledge, trends etc. in digital space.
Kindly share your resume on- CAREERS@WEBARTHA.COM
Role - Search Engine Marketing/SEM Specialist
Industry Type - Advertising, PR, MR, Event Management
Functional Area - Marketing, Advertising, MR, PR, Media Planning
Employment Type - Full Time, Permanent
Role Category - Online/Digital Marketing
Education:
UG :Any Graduate in Any Specialization