Mumbai
August 11, 2020
1) Search Engine Marketing (Opening for 2)
We are looking for an SEM expert to manage all pay-per-click (PPC) marketing activities and manage the campaigns effectively. The Search Engine Marketing (SEM) Specialist will manage all paid search campaigns on Google, Yahoo and Bing as well as other search and display marketing engines like Times internet etc
A successful SEM Specialist will effectively manage the paid search budget and work with the SEO and Marketing team in order to maximize ROI, drive traffic, and customers.
Responsibilities:
Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI while managing campaigns for multiple clients.
· Should be Capable of Handling Multiple Campaigns with Low and High Budgets.
· Track, report, and analyze website analytics and PPC initiatives and campaigns
· Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
· Optimize copy and landing pages for paid search engine marketing campaigns
· Perform ongoing paid keyword discovery, expansion and optimization
· Research and analyze competitor advertising links
· REQUIREMENTS
· Proven SEM experience and success managing campaigns across Google, Yahoo and Bing
· Well-versed in performance marketing, conversion, and online customer acquisition
· Up-to-date with the latest trends and best practices in search engine marketing
· In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
· Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
· Strong analytical skills and experience generating SEM reports
· Should have all the required certifications from Google
· Familiarity with A/B and multivariate experiments
· Working knowledge of HTML, CSS, and JavaScript development and constraints
· Degree in Marketing or a quantitative, test-driven field
Job Type: Full-time
Salary: ₹10,000.00 - ₹50,000.00 per month
Experience:
Education:
Work Remotely:
Offered Pay Amount
Pay Amount : Rs. 10,000 - 50,000 per monthIndustry
Digital Marketingnumber of openings :
2Qualification :
Job Location