Job Description
Responsibilities
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.) • Research on industry & competitor trends to apply best practices
- Understanding firms goals/objectives and their entire digital marketing needs including Search • Engine Marketing (SEM), Social Media, Display Advertising. Email Marketing, Affiliate Marketing & more.
- Work jointly with internal team to drive campaign strategy & development
- Identify growth opportunities and drive revenue
- Research & keep current on emerging online trends and best practices within digital marketing industry
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) • Ensures brand consistency in marketing and social media messages
- Grows and expands company social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram
- Researches and monitors activity of company competitors
- Coordinate with designer and creates & manage engaging written or graphic content in the form of e-newsletters, web page and blog content, or social media messages
- Collaborate with Marketing, Sales and Product Development teams
- Monitor SEO and user engagement and suggest content optimisation * Provide constructive feedback
- Review new technologies and keep the company at the forefront of developments in digital marketing.
- Fix any errors or bugs in online content.
- Edit and post videos, podcasts and audio content to online sites.
- Maintain partnerships with media agencies and vendors. Requirements
- Understanding of SEM- Google Adwords, SEO, Google Analytics, Display Advertising, Email
Marketing, Affiliate Marketing, Social Media Marketing
- Minimum of 2 years experience managing digital marketing campaigns .
- Great communication, presentation skills and client servicing skills.
- Excellent time management and organisational skills.
- Pro active and a self starter.
- Strategic thinker with hand on experience.
- Candidates with education in Online Marketing will be preferred.
- Candidate should have done paid campaign with set budgets in digital platforms, creating campaign till implementation is must.
- Candidates from real estate and advertising agency would be preferred.
- Candidates with experience in client services in advertising agency would be preferred
Role - Social Media Marketing Manager
Industry Type - Advertising, PR, MR, Event Management
Functional Area - Marketing, Advertising, MR, PR, Media Planning
Employment Type - Full Time, Freelance/Homebased
Role Category - Online/Digital Marketing
Education:
UG :Any Graduate in Any Specialization